Creative License Group (CLG), a software company that provides custom websites, email marketing, ecommerce consulting, and other e-commerce-related solutions has recently become XOLights’ first Recommended Service Provider (RSP). New and existing XOLights customers can benefit from CLG’s extensive expertise in site design and thorough knowledge of XOLights.

“Neil and I created CLG to help lighting showrooms make the most of their online presence,” says Lauren Zavala, co-creator of CLG. “With thousands of lighting websites online, showrooms have only a few seconds to make an impression on customers as a reliable, secure and useful store. CLG is the alternative to boring promotions, manufacturer-provided graphics and cookie-cutter websites. Partnering with XOLights was a logical step that will bring even more creative possibilities to our industry.” 

This partnership has been a long time in the making. Neil Caraccio, one of CLG’s co-creators, first approached XOLights CEO, Jason Petersen, over a year and a half ago about helping with website integrations. Since then Neil, who has been in the lighting industry for over 11 years as a manufacturer’s rep, has helped showrooms in his service area (New York/New Jersey) get onto XOLights and utilize its functionality. The partnership has been so successful that Petersen and Caraccio met at the last ALA conference and decided to make CLG XOLights’ first fully trained and certified RSP. 

Petersen shares his excitement about this powerful new partnership. “I am so impressed with the passion and initiative CLG has shown throughout this process. They sent members of their team to our Provo, Utah office to be trained on some of the more advanced things that can be done using XOLights. In my opinion, they now know how to create some of the best lighting websites in the world using the XOLights platform. A showroom using XOLights with a CLG customized site is going to have a powerful advantage.”

“We are extremely excited to be partnering with XOLights” says Caraccio. “Working together, we’ll be able to deliver top-notch websites, offering the best in form and function. This model is truly unique to the lighting industry and will provide the results our showroom clients want. Our motto at CLG is: You look good, but we’ll make you look even better!”