New York-based Zafferano America – a division of the Italian tableware, glassware and cordless lighting manufacturer Zafferano – has appointed Gabriella Vivaldi as Director of Marketing.
Vivaldi, a bilingual dual citizen of the United States and Italy, has led marketing and communications efforts for established Italian furniture brands and material manufacturers for nearly two decades. In her new role, she will oversee and implement North American marketing strategies for both the brand and its Manhattan showroom at 121 Varick Street). Vivaldi will also manage strategic partnerships and organize events both on- and off-site while working directly with Zafferano SRL, headquartered in Quinto di Treviso, Italy, to ensure strategic alignment across the international family of Zafferano companies.
“We are thrilled to welcome Gabriella to Zafferano America,” says Barrett Gross, President & CEO. “Her extensive experience with Italian design brands has allowed her to hit the ground running. Her insight and expertise have had an immediate impact on the many significant marketing opportunities currently in development, building on the tremendous success we’ve experienced since our founding in 2019.”
Vivaldi previously served as the Marketing Manager for Moroso, a manufacturer of couture Italian upholstered furniture, where she oversaw the international brand’s U.S. and South American territories, helping to launch their Madison Avenue showroom in New York City, and handled all external communications, branding, and events. She also currently serves as a Board Member for the not-for-profit Soho Design District, supervising their digital and social media marketing, a position she’s held since 2017.
Zafferano America is exhibiting at this month’s Lightovation show inside the International Pavilion on the fourth floor of the Trade Mart in the Dallas Market Center.
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