Merchandising maven Denis Caldora travels the country teaching lighting showrooms how to maximize each category for greater profit. Here’s how to improve your mirror mix. Create A Wall Of Mirrors…
Michael Incardone: The Lighting Perspective
Michael Incardone, national builder sales manager at Kichler Lighting, shares his insights on the housing market. “As a whole, I’m very positive about the future,” Incardone states. “When looking at…
Carolyn Kinder: ARTS Award Recipient for Lifetime Achievement
Already a recipient of the ARTS Award for Lifetime Achievement, Carolyn Kinder is not one to kick back. Just named a finalist in the Product Designer category, she reflects on…
Showroom Tips for Highlighting Energy Awareness
Showroom Tips for Highlighting Energy Awareness: By Taylor Jantz-Sell, Energy Star Lighting Program Manager Today, there are four billion light bulb sockets in the U.S., and more than three billion…
High Point Residential Lighting Review 2012 II
Here are more of the hottest designs on the fashion runways of home décor. Artisan House Spinnical Wall Sculpture: Measuring 37″ x 6″ x 37″, the Spinnical wall…
Climbing the Walls: The Art of Wallcoverings
Don’t be a wallflower when offering complementary categories. Go vertical to showcase the latest in home décor. Wallcoverings are receiving renewed attention among consumers, thanks to a myriad of…
Energy Awareness Month: Spotlight On Energy Star Advantages
How Lighting Showrooms Can Spotlight Energy Star’s Advantages to Consumers By Taylor Jantz-Sell Energy Star Lighting Program Manager Today, there are four billion light bulb sockets in the U.S., and…
How to Market to Millennials
A recent study reveals the habits, wants, and needs of this vital consumer group. In contrast to their reputation as a lazy, entitled generation, U.S. Millennials are actively engaged in…
Design House Stockholm: Swedish Style Design
Swedish design has become increasingly popular over the past decade, and Design House Stockholm – which just celebrated its 20th anniversary – has played a major role in sharing it…
Brad Kleinberg: Inspirations Abound for Lighting Design
By Brad Kleinberg A philosopher once wrote that if you are not constantly amazed by everything around you every day, then you are obviously not paying attention. The same thing…
