By Linda Longo Better read this story about market conditions quickly – the pandemic is causing our business landscape to continually shift…maybe even by the time you finish reading! Lighting…
How to Retail During the COVID-19 Crisis
Retail Doctor Bob Phibbs offers steps for lighting retailers to take immediately during this economic downturn in a Webinar session “How to Retail in COVID-19” provided by the American Lighting…
WAC Donates 500,000 Masks to U.S. Healthcare Providers
Starting early in the year, Port Washington, N.Y.-based WAC Lighting ordered 500,000 Level-3 surgical masks with the intent of donating them to COVID-19 healthcare relief efforts abroad. As conditions dramatically…
ALA Summarizes 2 New Laws Regarding COVID-19
Michael Weems, VP/Government Engagement for the American Lighting Association (ALA) headquartered in Dallas, explains` how two recently enacted laws to combat COVID-19 will impact the lighting industry. The first law…
A New Way to REPresent
TPL Lighting sales agency has transformed a historic Toronto townhouse into an experiential showcase for specifiers and designers. By Linda Longo As an immersive way for clients to experience the…
The Rise of “No-Blue” Lighting
As the link between light and health grows, so has the understanding that CCT and CRI are not adequate to characterize circadian lighting, neither during daytime nor at night. …
Editor’s Note April 2020
The Domino Effect In last month’s column, I addressed the growing COVID-19 then-epidemic in China and how it would impact the delivery of products to our shores. Now, COVID-19 has…
The Concierge Salesperson
Despite the advances in technology, customers still want to interact with a living, breathing person when making a major purchase. With all the systemic changes that have impacted the showroom…