These days, it seems like there’s an app for everything! Here are some of the latest lighting control products on the market. Noon Home This new company recently launched the…
Some Bulbs Are Still Made in America
Some Bulbs Are Still Made in America Last August, LEDVANCE by SYLVANIA announced it had invested of millions of dollars to keep and add local manufacturing jobs and increase U.S.…
Editors Note: March 2018
[dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#45e0bc”]S[/dropcap]eeing “red” is a bad thing when it comes to emotions, but is now embraced in home décor. That same attitude is affecting another color: black.…
Opening New Markets
Diversified showrooms are finding success offering consumers convenient one-stop shopping. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#e5144f”]F[/dropcap]or many years, the strategy of most wholesaler-distributors was to focus on one niche product category,…
Bold & Bright
Nancy Fire, Creative Director and founder of Design Works International, shares her trend-spotting observations during this year’s Kitchen/Bath Industry Show. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#e51263″]A[/dropcap]t this year’s edition of the…
Bold & Bright
Nancy Fire, Creative Director and founder of Design Works International, shares her trend-spotting observations during this year’s Kitchen/Bath Industry Show. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#e51263″]A[/dropcap]t this year’s edition of the…
Motiv-8ed
enLIGHTenment Magazine’s business contributor Mark Okun travels with second-generation lighting sales representative Scott Paquet of Working 8 in Canada. In`the days of the connected consumer and all things digital, what…
How to Grow Your Margins
Using Cross- and Upselling techniques will increase the size of your average sales order, boost gross and net margins, plus grow revenue—all while building the salesperson’s reputation for being an…
Nora Lighting Embraces Growth
Nora Lighting, based in Commerce, Calif., has announced the company’s expansion with two new rep agencies. North & South Lighting Sales will oversee North Carolina and South Carolina showroom sales.…