ELK Lighting Hires Brad Cook As National Sales Manager

ELK Lighting Hires Brad Cook As National Sales Manager: ELK Group International has named Brad Cook to the newly created position of National Sales Manager, reporting to John Haste, VP/Sales & Marketing.

Before joining ELK, Cook spent the last eight years in a variety of positions with Memphis-based Creative Co-op Inc., most recently as VP/Sales.  He brings a proven track record of success in managing field representatives and working with independent retailers.

Cook’s responsibilities will include managing the furniture/accessory sales force and implementing sales programs within the Sterling and DIMOND divisions of ELK Group International, including the Bailey Street and HGTV Home brands.  He will operate out of an office in the Memphis area.

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