Skokie, Ill.-based Generation Brands – the parent company for Feiss-Monte Carlo, LBL Lighting, Tech Lighting, and Sea Gull Lighting – has promoted 13-year company veteran Matt Vollmer to President and Chief Sales Officer.

Sara Kerens, Generation Brands, June 2012 Dallas Market Center“Matt has been instrumental in helping to grow all of our brands under the Generation Brands umbrella,” notes Josh Weiss, CEO of Generation Brands. “He is an excellent strategic partner and will no doubt help us craft a path through these incredibly exciting times in the lighting industry. Matt is a passionate advocate for our customers and representatives and will ensure that we continue to offer them the best experience possible as Generation Brands continually strives to be the easiest with whom to do business.”

Holly Graves-Tech Lighting_WebIn addition, Tech Lighting welcomes Holly Graves as the brand’s new Western Region Sales Manager. Graves will be based in Los Angeles and cover Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington, Wyoming, and Western Canada. Prior to this appointment, Graves was an outside sales representative for Feiss-Monte Carlo while running her own sales agency, GD Studios, where she grew sales of several lighting and home décor lines across Illinois and Wisconsin. Graves holds a BA in Communications from the University of Iowa.

Klarice Pocaigue LBL Lighting_WebAt LBL Lighting, Klarice Pocaigue has been hired as the brand’s Western Region Sales Manager. She will also be based out of Los Angeles and cover states west of the Mississippi as well as Canada’s British Columbia. Most recently, Pocaigue was a specification sales and support team member with California Lighting Sales. She holds a BS degree in Interior Design from The Art Institute of California in Los Angeles.