Generation Brands Promotes Michael Wolf & Stephanie Wilcox

Skokie, Ill.-based Generation Brands – the parent company of Feiss, Monte Carlo, LBL Lighting, Tech Lighting, and Sea Gull Lighting – has promoted Michael Wolf to VP/Customer Service and Stephanie Wilcox to Director/E-Commerce & National Accounts.

Mike-Wolf-GB-VP-Customer-Serv Stephanie-Wilcox
Michael Wolf,
VP/Customer Service
Stephanie Wilcox,
Director/E-Commerce & National Accounts


Wolf joined Generation Brands in 2006 as Customer Service Manager for Tech Lighting. Since then, he was promoted to Customer Service Manager for Tech Lighting and LBL Lighting, and later to Director/Customer Service for Generation Brands. As Vice President, he’s responsible for the five brands’ individual customer service departments and the technical support team. Before Generation Brands, Wolf was the Customer Service Manager at Infinity Resources and had been with Verizon Wireless for 12 years.

Wilcox returned to Sea Gull Lighting almost one year ago to lead strategic planning and sales initiatives for the brand’s e-commerce channel and national account customer base. In the new role of Director/E-Commerce & National Accounts for Generation Brands, she and her team are responsible for helping e-commerce customers plan and execute their sales strategy while also working with key national accounts and buying groups. They also implement national programs at the corporate level across all Generation Brands companies.

Before joining Sea Gull Lighting, she focused exclusively on e-commerce, representing various decorative lighting, plumbing, and fan products to key e-commerce partners. Her background also includes builder sales management positions at Lutron Electronics and Ferguson Enterprises as well as specification sales, showroom and distributor management at the Kohler Company and Armstrong World Industries.

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