Fire Farm, the Iowa-based lighting design company known for bold and dramatic lighting fixtures made with non-traditional materials and manufacturing techniques, has announced Stephen Rice is on board as a Consulting VP/Sales & Marketing. Rice will be leading Fire Farm’s team of regional sales representatives in the USA.

A lighting industry veteran with nearly 30 years of experience, Rice has headed up the sales and marketing teams at Nulco and Hubbardton Forge before starting his own firm, Rice Consulting Group in 2014. In addition, Rice is a senior board member for a unique project in Guri City, South Korea that is fostering design and innovation in the local hospitality industry and also influencing global trends.

Adam Jackson Pollock, Fire Farm’s Founder and President, notes, “We at Fire Farm are excited to have Stephen Rice join our burgeoning strategic team this year. His prowess in our industry is unparalleled. He contributes a new lens through which we focus our 25 years of lighting craft, illuminating an even brighter future. Boy, are we going to have fun together!”