enLIGHTenment Magazine checks in with Michael Wintersteller – whom we profiled in 2012 when he was just starting out as an independent rep – to see how his agency has…
Tag: Lighting Rep Firms
Atlanta All-Star: Todd Tracy
Little did Todd Tracy know that a blind ad that stated, “Sales Associate Wanted. Sales + Comm.” would change his life.
Penny Burns: Oklahoma Trailblazer
Long-time ALA member Penny Burns Klein, who was among the first women to create their own sales representative agencies, discusses the challenges she faced and advice for young reps starting…
Lighting Reps Have Room to Grow
The days of the solitary lighting rep may be numbered as many are opting to add associates to create agencies that can better serve modern distributors’ needs. The answer seems…
Orbit Industries Expands Rep Network With Three New Western Agencies
Orbit Industries Expands Rep Network With Three New Western Agencies . Los Angeles-based Orbit Industries, a manufacturer of electrical products for commercial and residential installations, has increased its representation in the…
The Changing Role of Lighting Reps
Nothing is business as usual anymore in retail, manufacturing, OR repping. We asked some long-time lighting reps how their operations – plus customers’ and factories’ expectations – have changed. Brett…
David Stark Is Very Serious About Helping His Customers
This Arizona lighting rep David Stark is very serious about helping his customers become more profitable. David Stark was born in Indiana, but lived all over the country as a…
Ricci Sales Agency Transforms a Showroom Wall
The Ricci Sales Agency takes on all of the construction details needed when putting up drywall and creating new wall displays for their clients. Steve Ricci has a woodshop in…
Ricci Sales: Transforming Lighting Sales
Steve Ricci’s background in consumer products helps set Ricci Sales apart from the pack. Steve Ricci didn’t get his start in the industry in the typical fashion. The business he…
Casey Fitzpatrick Penry: At the Helm of GCL
With experience at several high-profile lighting showrooms, Casey Fitzpatrick Penry is now at the helm of very distinctive rep firm. Q. What’s your background? A. I’m from Omaha, Nebraska and…
