ALA & Mark Okun Launch Sales Training Program

American Lighting Association News Feed
he American Lighting Association (ALA) has announced a new,Webinar-based Sales Training Course in partnership with lighting veteran Mark Okun, LS, of Mark Okun Consulting, who also writes a monthly sales strategy column for enLIGHTenment Magazine
According to the ALA, the 10-part course covers the fundamental and foundational information needed in the retail selling process. The first three courses are now available:
The Salesperson’s Role in the 21st Century
Pre-selling: The Unseen Preparation Prior to Customer Engagement
Understanding Buyers & Starting the Sales Process

Each session is available to ALA members for $39, or all three can be purchased at the discounted price of $100. 
Upcoming  lessons will cover: Greeting & Relationship, Introduction to Interpersonal Skills; Discovery; Presentation-It’s Showtime; Building the Sale; Sales Psychology; and Confirming the Sale. 

For more information, visit

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