he American Lighting Association (ALA) has announced a new,Webinar-based Sales Training Course in partnership with lighting veteran Mark Okun, LS, of Mark Okun Consulting, who also writes a monthly sales strategy column for enLIGHTenment Magazine.
According to the ALA, the 10-part course covers the fundamental and foundational information needed in the retail selling process. The first three courses are now available:
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The Salesperson’s Role in the 21st Century
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Pre-selling: The Unseen Preparation Prior to Customer Engagement
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Understanding Buyers & Starting the Sales Process
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Each session is available to ALA members for $39, or all three can be purchased at the discounted price of $100.
Upcoming lessons will cover: Greeting & Relationship, Introduction to Interpersonal Skills; Discovery; Presentation-It’s Showtime; Building the Sale; Sales Psychology; and Confirming the Sale.
For more information, visit www.americanlightingassoc.com
