When the mercury rises, it’s hard to entice consumers to leave the cool comfort of home – unless you really make it worth their while. Nothing generates a crowd like…
Author: Ace Rosenstein
Small Living Spaces: Compact Lamps and Lighting Fixtures
Scaled-down lamps and lighting fixtures are gaining in popularity. The economy is heating up, building permits are being issued more freely, and consumers are still intent on finding their…
3-D Printing Demystified: 10 Principles Of 3D Printing
The Next Revolution In Lighting: 3D Printing We all know that we are in the middle of a solid-state lighting revolution, but that is just the current revolution in…
Seasonal Display: How to Create a Made in America Section
Seasonal Display There is a lot of patriotism among consumers lately. Merchandising master Denis Caldora explains why forming a special area in your showroom is important. Many Americans are concerned about…
How Lighting Reps Are Weathering the Storm
A continuation of last month’s report, more independent sales reps reveal how the economy has affected their operations. I want to thank you all for your many positive comments on…
Seasonal Displays: What to do After Market
This is the third installment in a three-part series by merchandising & sales expert Denis Caldora centered around the Dallas Market. • Review Your Market Purchases If you have been…
Seasonal Display Winners: Showroom Switch-Up
The winner of enLIGHTenment Magazine’s Merchandising Makeover Contest undergoes a transformation under the direction of merchandising expert Denis Caldora. When Laura Essenberg – manager of The Lighting Corner’s Grand Haven,…
How to Shop the Dallas Market
Merchandising and sales expert Denis Caldora provides tips on how to make smart buying decisions at market. Do Your Homework Before you leave for the Dallas Market, take a…
How Are Lighting Reps Weathering the Storm?
Industry sales veteran Marty Glantz sits down with reps around North America to discuss how the struggling economy has affected their livelihoods. By Marty Glantz We’re very aware of how…
Mirror Masters Opens New Showroom at the Dallas Market Center
Mirror Masters Company, the newest decorative mirror company to enter the Dallas Market Center, invites you to visit their new showroom in World Trade Center – Suite 9009-56. The company,…
