Merchandising specialist Denis Caldora shares his strategies for creating maximum impact in minimal space. First of all, this category is so important that I truly believe it warrants having a…
Author: Ace Rosenstein
Seasonal Display Ideas: Track & Recessed Lighting
Merchandising specialist Denis Caldora shares his strategies for creating maximum impact in minimal space. First of all, this category is so important that I truly believe it warrants having a…
The Lighting Perspective: A Peek at HD Boutique
By Marty Glantz The demographics of the show have changed over the years, but the lighting category continues to grow. Holding HD Boutique at the Miami Beach Convention Center, within…
New Ways to Display Ceiling Fans
Denis Caldora shares some of the merchandising tips he employs while making fan departments. Hang Ceiling Fans at Different Heights When you hang all of your ceiling fans at…
A Critical Advancement in the MR16
While most of the world’s politicians and environmentalists are focused on the demise of the common incandescent lamp and the rise of the A-lamp LED for existing lamp sockets worldwide,…
Two Trends to Watch in LED Light Sources
LED lighting has become a mainstream, accepted light source – within commercial lighting markets – in an incredibly short period of time. LED prices continue to drop while output-per-LED continues…
Denis Caldora: How to Boost Your Kitchen & Bath Sales
Merchandising & sales expert Denis Caldora reveals strategies for improving your kitchen and bath lighting sales immediately. A wall of vanity strip lights is so last century Take a look…
Denis Caldora: How to Boost Your Kitchen & Bath Sales
Merchandising & sales expert Denis Caldora reveals strategies for improving your kitchen and bath lighting sales immediately. A wall of vanity strip lights is so last century Take a look…
Denis Caldora: How to Buy & Display Accessories Properly
Merchandising & sales expert Denis Caldora says there’s a science to finding the right mix to increase your profitability. Get Organized Before you can even think about accessorizing, you have…
Denis Caldora: How to Buy & Display Accessories Properly
Merchandising & sales expert Denis Caldora says there’s a science to finding the right mix to increase your profitability. Get Organized Before you can even think about accessorizing, you have…
