A history of electrical work runs deep for Tyson Neal, who founded Legend Lighting in Austin, Texas four years ago. As he was growing up, Tyson Neal would think…
Author: Linda Longo
Becoming A Destination: Holiday Decor
From Halloween through New Year’s Day, entertaining is top-of-mind with your customers. Give them a reason to visit your store multiple times for unique gifts and for refreshing their décor.…
Seattle’s EMP Museum: 1500 Toshiba LED Lighting Fixtures
The brainchild of Microsoft co-founder Paul Allen, Seattle’s EMP Museum pays tribute to some of the world’s most influential pop culture icons. Founded in 2000, the EMP building (also known…
Lights Fantastic: LED Spoken Here
Lights Fantastic – with showrooms in Dallas and Austin – makes it clear that each is the place to go for solid-state lighting. “There is much more to LED than…
Retail Strategy: 5 Business Partnerships You Might Not Have Thought of
5 Business Partnerships You Might Not Have Thought of (But Should): James P. Fleming of Camelot Consulting Group reveals several non-traditional marketing approaches that can pay off for lighting showrooms. …
Ceiling Fans Come of Age: Jeff Dross Explains Why
All of a sudden ceiling fans are becoming quite fashionable. Jeff Dross, Corporate Director of Education & Industry Trends at Kichler explains why. EnLIGHTenment Magazine: We’re seeing a lot of…
Web to Prosper: How the Internet Is Helping Your Business
For years, many retailers have hidden brand names for fear of being shopped. With the enforcement of IMAP, providing information to consumers via the Web can boost your business. …
Las Vegas Market Wrap-Up
Las Vegas Market attendance is one of the best in the market’s history. The International Market Center’s (IMC) Summer 2013 Las Vegas Market spanned more than 5 million square feet…
The Changing Role of Lighting Reps
Nothing is business as usual anymore in retail, manufacturing, OR repping. We asked some long-time lighting reps how their operations – plus customers’ and factories’ expectations – have changed. Brett…
Lighting Showrooms: 10 Quick and Easy Promotions
Patricia Norris publisher of Gift Shop magazine offers these suggestions to help retailers develop deeper customer relationships and stay top of mind. Speaking at a seminar held at the Las…
