Author: Mark Okun

Your sales team can only perform better if they are given the proper tools and leadership to increase the company’s bottom line. [dropcap style=”letter” size=”52″ bg_color=”#157896″ txt_color=”#000000″]A[/dropcap]dapting to marketplace changes…

A lot has changed since the term “Guerrilla Marketing” was introduced in 1984 by Jay Levinson — and becoming a marketing guerilla is now a requirement! Being a Guerrilla still…

Showrooms wishing to remain viable in the new year must act quickly to stay relevant in this new market landscape and continue to prosper in 2020. [dropcap style=”letter” size=”52″ bg_color=”#ffffff”…

It’s the right time of year for showroom owners to evaluate the performance of specific aspects of their business. Then the goal is to improve the performance of any aspect…

To stay on par with the other segments in retail, lighting stores must embrace the digital marketplace in order to grow. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#33e06a”]W[/dropcap]ith all the news about…

How can it be 2017 and there are still retail showrooms without a person dedicated to, and responsible for, their sales initiatives? [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#35eae4″]T[/dropcap]he title “Sales Manager”…

The goal of this article is to shed light on the changes the consumer has gone through and how those changes can be addressed by retailers to impact day-to-day business…

In the blink of an eye, we are halfway through 2017 and if you are like most people in the business world, you set your goals in the last quarter…