In the world of Sales, many things speak louder than words. The non-verbal aspects of your customer interactions accentuate what you say, how you are perceived, and set the foundation…
Author: Mark Okun
Graham’s Lighting Fixtures: All In The Family
Through several decades — and multiple generations — Graham’s Lighting Fixtures, 14th Colony, and Colony Imports have been mainstays in Tennessee, as well as the industry overall, just like the…
Are You Still On Track?
Way back in December or January, you set your business – and personal – goals for the year, but have you been keeping tabs on your efforts and progress? [dropcap…
Building an Alliance
Tips for negotiating mutually beneficial relationships between vendors, showrooms, and manufacturers’ representatives. he relationship between lighting showrooms and their cadre of vendors is ever-evolving — especially as the Internet of…
Evaluating Your Service
Every aspect of the way we interact with customers is changing, and customer service is yet another example. Customer service today has expanded from being the helpful person on the…
Maximizing: Tips For Becoming A Retail Selling Machine
Selling today involves creating a retail environment that causes the customer to take pause and evokes the desire to buy something. Here are some tips for becoming a retail selling…
Using Instagram To Boost Business
If “a picture is worth 1,000 words,” then lighting showrooms better get onboard the Instagram train.
Magnolia Lighting
Magnolia Lighting has grown from its original 800-sq.-ft. showroom to an 8,000-sq.-ft. flagship plus two additional locations.
How to Keep Employees Engaged
What Exactly Does An “Engaged Employee” Look Like?
The Art of Building Rapport
In retail today, connecting with the customer on a personal level is more important than ever. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#1e73be”]S[/dropcap]omewhere in the midst of every sales model, you will…
