Author: Mark Okun

From the title, you may think this article is about a new type of grease or lubricant, but it is not. It’s about making it easy for our customer base…

The importance and application of the paper product catalog has been slowly marching towards a total revamping. By Mark Okun [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#dd3333″]B[/dropcap]efore the digital revolution in catalogs,…

Traditional marketing methods — newspaper, TV, radio, and billboards — are no longer attracting customers in the Internet age. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#000000″]W[/dropcap]e are solidly in the age of the…

The way people buy things has shifted dramatically, which requires a tsunami of adjustments for lighting showrooms. The most obvious result of these changes has been the decrease of walk-in…

With so many companies to see at Lightovation and a limited amount of time to do so, forming a plan ahead of time is good business. [dropcap style=”letter” size=”52″ bg_color=”#ffffff”…

Creating and using sales strategies has been an evolving tactical process since the cavemen traded sticks. In the adolescence of the digital age, we must adapt to the way business…

Believe it or not, good “product sell-through” doesn’t just happen; it’s part art and part science. Many factors go into purchasing items for your store. Typically you select products that…

Although it is the dog days of summer, let’s fast-forward to focus on the last quarter of the year — which can make a tremendous impact on your year-end bottom…