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Category: Editor’s Note

Trade Show Planning, Inventory Challenges & the Lighting Industry

Trade Show Planning, Inventory Challenges & the Lighting Industry

Linda LongoMay 15, 20200

By Linda Longo The results of a recent survey the International Market Centers (IMC) conducted with the help of global strategy consulting firm Stax confirms what we in the industry…

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Editor’s Note April 2020

Editor’s Note April 2020

Linda LongoMarch 25, 20200

The Domino Effect In last month’s column, I addressed the growing COVID-19 then-epidemic in China and how it would impact the delivery of products to our shores. Now, COVID-19 has…

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A Message to Our Readers

A Message to Our Readers

Linda LongoMarch 20, 20200

We’re With You What a crazy few months it has been! Seems like yesterday we were all together at the markets in January, sharing good news of decent retail sales…

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Editor’s Note March 2020

Editor’s Note March 2020

Linda LongoMarch 4, 20200

Momentum Interrupted Just when the industry was breathing a sigh of relief that the tariff stalemate seemed to have quieted down, the coronavirus (now named COVID-19) has turned everything on…

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Editor’s Note: February 2020

Editor’s Note: February 2020

Linda LongoFebruary 1, 2020February 5, 20200

Boy have we come a long way in outdoor lighting styles over the past 20+ years that I’ve been covering the industry. Back then, the hottest finish was verdigris (alternate…

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Editors Note: January 2020

Editors Note: January 2020

Linda LongoJanuary 3, 20201

Will 2020 be the Year of Brand Protection? [dropcap]W[/dropcap]hen you manufacture a product, it’s an arduous task – not to mention expensive – to get your brand entrenched in the…

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Editor’s Note December 2019

Editor’s Note December 2019

Linda LongoDecember 2, 2019December 2, 20190

Inreviewing the submissions that came in for our Best of 2019 feature, I was thrilled to see so many products embracing the special benefits that LEDs provide in design. In…

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Editor’s Note: November 2019

Editor’s Note: November 2019

Linda LongoOctober 31, 20191

By now you’ve heard many success stories from boutiques that have partnered with other nearby businesses to mutually expand their clientele. There are obvious opportunities – such as cross-promotion with…

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Editor’s Note October 2019

Editor’s Note October 2019

Linda LongoOctober 1, 20191

Try This! [dropcap]W[/dropcap]hether at a market, trade show, or conference these days, the best advice from successful brick-and-mortar retailers on how to win over customers in the age of online…

Editor’s Note September 2019

Editor’s Note September 2019

Linda LongoSeptember 1, 2019September 1, 2019

The World Is Shrinking [dropcap]J[/dropcap]ust as the internet can be blamed for a lot of not-so-good things in our lives today, we have to acknowledge that it is also responsible…

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