Trade Show Planning, Inventory Challenges & the Lighting Industry
By Linda Longo The results of a recent survey the International Market Centers (IMC) conducted...
Read Moreby Linda Longo | May 15, 2020 | Editor's Note | 0 |
By Linda Longo The results of a recent survey the International Market Centers (IMC) conducted...
Read Moreby Linda Longo | Mar 25, 2020 | Editor's Note | 0 |
The Domino Effect In last month’s column, I addressed the growing COVID-19 then-epidemic in China...
Read Moreby Linda Longo | Mar 20, 2020 | Editor's Note | 0 |
We’re With You What a crazy few months it has been! Seems like yesterday we were all together at...
Read Moreby Linda Longo | Mar 4, 2020 | Editor's Note | 0 |
Momentum Interrupted Just when the industry was breathing a sigh of relief that the tariff...
Read Moreby Linda Longo | Feb 1, 2020 | Editor's Note | 0 |
Boy have we come a long way in outdoor lighting styles over the past 20+ years that I’ve been...
Read Moreby Linda Longo | Jan 3, 2020 | Editor's Note | 1 |
Will 2020 be the Year of Brand Protection? When you manufacture a product, it’s an arduous task –...
Read Moreby Linda Longo | Dec 2, 2019 | Editor's Note | 0 |
Inreviewing the submissions that came in for our Best of 2019 feature, I was thrilled to see so...
Read Moreby Linda Longo | Oct 31, 2019 | Editor's Note | 1 |
By now you’ve heard many success stories from boutiques that have partnered with other nearby...
Read Moreby Linda Longo | Oct 1, 2019 | Editor's Note, Showroom Lighting Tips and Tricks | 0 |
Try This! Whether at a market, trade show, or conference these days, the best advice from...
Read Moreby Linda Longo | Sep 1, 2019 | Editor's Note | 0 |
The World Is Shrinking Just as the internet can be blamed for a lot of not-so-good things in our...
Read Moreby Linda Longo | Aug 3, 2019 | Editor's Note | 1 |
This month we are launching our 30 Under 30 salute to those in lighting who are younger than 30...
Read Moreby Linda Longo | Jul 1, 2019 | Editor's Note | 0 |
From Margin Pinch to Hard Squeeze No one is ever happy about receiving a price increase, and...
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