Buying groups aren’t just about purchasing volume anymore. The advantages for members have broadened to include marketing programs, business services, and recruiting tools. Celebrating its 20th anniversary this year, Lighting…
Category: Features
Color Our World
Internationally acclaimed lighting designer Leni Schwendinger – an innovator and authority on urban lighting and infrastructure – discusses what’s possible with light as an environmental tool with lighting designer Mike…
Tell Your Story
Macy’s new STORY concept – described as a “narrative-driven retail experience” – has increased foot traffic & engagement and is inspirational for retailers in all categories. Before discussing Macy’s STORY…
6 Technology Trends to Watch
It’s an exciting time to be in the lighting industry, as developments are being brought to market at incredible speed. By David Shiller [dropcap]T[/dropcap]he days of residential lighting being only…
Expand Your Sales With Accent Lighting
It may be just a small portion of your business, but this niche category often heightens clients’ satisfaction with the overall design. Unfortunately, all too often it is money left…
Modern Melting Pot
Last month at High Point Market, a lively panel of renowned designers Jamie Young Jeter, Thom Filicia, Michelle Nussbaumer, Ron Woodson, and Jamie Rummerfield – moderated by artist, designer, author…
Designing for Small Spaces Is a Big Deal
Christopher Grubb, star of HGTV’s Small Space, Big Style program, reveals the hidden opportunities that modest spaces provide for lighting and home décor retailers. By Linda Longo [dropcap]W[/dropcap]hen it comes…
Lighting’s Future in a Nutshell
The recent Strategies in Light Conference covered the latest regulations, industry confusion in measurements and standards, security challenges with wireless systems, and the non-lighting benefits of today’s technology, among other…
Building An Executive Presence
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Growing Your Business
Lighting showrooms that have expanded into product categories and services beyond lighting share their success stories. [dropcap]W[/dropcap]hen homeowners want to change up their look, it often means selecting a new…
