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Category: Features
Growing Your Business
Lighting showrooms that have expanded into product categories and services beyond lighting share their success stories. [dropcap]W[/dropcap]hen homeowners want to change up their look, it often means selecting a new…
Be Prepared for the Next Economic Ride
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Where Did All My Customers Go?
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The Tariff Tango
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How Can Smart Products be Safe in a Cyber-Crime World?
As the market becomes flooded with smart products, the providers of those products (whether manufacturer, lighting designer, or retailer) need to address cyber-safety concerns or risk losing customer loyalty.…
Hall of Femme
enLIGHTenment Magazine will be shining the spotlight on some of the most inspiring female leaders in the lighting industry. Receiving special recognition this year is Karyn Hayes of Hinkley…
Managing Client Expectations
Interior designer Gail Doby revealed proven techniques for avoiding potential budget and relationship pitfalls during a seminar at Las Vegas Market. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#2432f2″]T[/dropcap]he designer-client relationship –…
The Evolving Role of the Lighting Showroom
Succeeding in retail today involves so much more than just having the right products. By Steven J. Parker, LC [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#37e3ef”]T[/dropcap]he retail environment is evolving rapidly,…
