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Category: Features
Where Did All My Customers Go?
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The Tariff Tango
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How Can Smart Products be Safe in a Cyber-Crime World?
As the market becomes flooded with smart products, the providers of those products (whether manufacturer, lighting designer, or retailer) need to address cyber-safety concerns or risk losing customer loyalty.…
Hall of Femme
enLIGHTenment Magazine will be shining the spotlight on some of the most inspiring female leaders in the lighting industry. Receiving special recognition this year is Karyn Hayes of Hinkley…
Managing Client Expectations
Interior designer Gail Doby revealed proven techniques for avoiding potential budget and relationship pitfalls during a seminar at Las Vegas Market. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#2432f2″]T[/dropcap]he designer-client relationship –…
The Evolving Role of the Lighting Showroom
Succeeding in retail today involves so much more than just having the right products. By Steven J. Parker, LC [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#37e3ef”]T[/dropcap]he retail environment is evolving rapidly,…
How the 2019 Stats Apply to You
Now that you’ve got a pretty solid understanding of the business conditions and economics being forecast for 2019, how do you put your showroom in the best position for growth?…
What’s Ahead for 2019?
The construction industry forecasts are cautiously optimistic. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#2444e5″]F[/dropcap]orecasting can sometimes seem like a roll of the dice, but fortunately there are people all over the…