The recent Strategies in Light Conference covered the latest regulations, industry confusion in measurements and standards, security challenges with wireless systems, and the non-lighting benefits of today’s technology, among other…
Category: Inside Lighting-Lighting Technology
Lighting Technology information and Residential lighting information
The Booming Wellness World
The term “HumanCentric” has become a catchy phrase lately, but not many outside of the Light & Health field know exactly what it is and how it is different…
The Evolving Role of the Lighting Showroom
Succeeding in retail today involves so much more than just having the right products. By Steven J. Parker, LC [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#37e3ef”]T[/dropcap]he retail environment is evolving rapidly,…
How the 2019 Stats Apply to You
Now that you’ve got a pretty solid understanding of the business conditions and economics being forecast for 2019, how do you put your showroom in the best position for growth?…
What’s Ahead for 2019?
The construction industry forecasts are cautiously optimistic. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#2444e5″]F[/dropcap]orecasting can sometimes seem like a roll of the dice, but fortunately there are people all over the…
Act Now to Become Connected
Industry leaders from Lutron and Google/Nest discussed the role of lighting in today’s connected world and the opportunities on the horizon [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#0ebbef”]L[/dropcap]ight is something you have…
The Commercial Side of Sales
[et_pb_section fb_built=”1″ _builder_version=”3.22″ fb_built=”1″ _i=”0″ _address=”0″][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”0px|||” custom_padding=”0px|||” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” _i=”0″ _address=”0.0.0″ custom_padding__hover=”|||”][et_pb_slider show_arrows=”off” show_pagination=”off” _builder_version=”3.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” box_shadow_style=”preset6″ box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” custom_padding=”|||%22%22″…
The American Advantage
[et_pb_section bb_built=”1″][et_pb_row _builder_version=”3.0.76″ custom_margin=”0px|||” custom_padding=”0px|||” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_slider _builder_version=”3.6″ show_arrows=”off” show_pagination=”off” show_inner_shadow=”on” custom_padding=”|||"""” custom_padding_tablet=”|||” box_shadow_blur=”10px” box_shadow_color=”rgba(0,0,0,0.1)” box_shadow_style=”preset6″][et_pb_slide _builder_version=”3.6″ use_background_color_gradient=”off” background_color_gradient_start=”#2b87da” background_color_gradient_end=”#29c4a9″ background_color_gradient_type=”linear” background_color_gradient_direction=”180deg” background_color_gradient_direction_radial=”center” background_color_gradient_start_position=”0%” background_color_gradient_end_position=”100%” background_image=”/wp-content/uploads/2018/07/Made-in-America_Cerno_03.jpg” parallax=”on” parallax_method=”on”…
Secrets of Team Selling
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.0.106″ background_layout=”light”] Consumers may shop from their phones, but face-to-face selling has never been more valuable. [dropcap]O[/dropcap]ne of the many disruptions that the digital revolution has caused…
