Category: Inside Lighting-Lighting Technology

At the Strategies in Light conference, experts revealed how lighting can improve feelings of alertness and well-being at work. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#22d8d8″]T[/dropcap]here has been a lot of talk…

Your sales team can only perform better if they are given the proper tools and leadership to increase the company’s bottom line. [dropcap style=”letter” size=”52″ bg_color=”#157896″ txt_color=”#000000″]A[/dropcap]dapting to marketplace changes…

Using Cross- and Upselling techniques will increase the size of your average sales order, boost gross and net margins, plus grow revenue—all while building the salesperson’s reputation for being an…

  The skills of persuasion have gotten a bad rap over the years – with many people confusing them with manipulation however, persuasion is a vital sales tool. h [dropcap…

A lot has changed since the term “Guerrilla Marketing” was introduced in 1984 by Jay Levinson — and becoming a marketing guerilla is now a requirement! Being a Guerrilla still…

This fall, the National Retail Federation® (NRF)’s Consumer View explored shoppers’ experience with technology and how it is shaping their attitudes today — and tomorrow – in the retail environment.…

Showrooms wishing to remain viable in the new year must act quickly to stay relevant in this new market landscape and continue to prosper in 2020. [dropcap style=”letter” size=”52″ bg_color=”#ffffff”…

Lighting trade shows are critical for the exchange of new product and technical information, but the expense for exhibitors – and the growing list of events – has left many…

It’s the right time of year for showroom owners to evaluate the performance of specific aspects of their business. Then the goal is to improve the performance of any aspect…