Category: Inside Lighting-Lighting Technology

In the blink of an eye, we are halfway through 2017 and if you are like most people in the business world, you set your goals in the last quarter…

From the title, you may think this article is about a new type of grease or lubricant, but it is not. It’s about making it easy for our customer base…

The importance and application of the paper product catalog has been slowly marching towards a total revamping. By Mark Okun [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#dd3333″]B[/dropcap]efore the digital revolution in catalogs,…

Traditional marketing methods — newspaper, TV, radio, and billboards — are no longer attracting customers in the Internet age. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#000000″]W[/dropcap]e are solidly in the age of the…

According to a recent study conducted by Michela Zonta  for The Center for American Progress, the number and size  of households that are larger than the typical nuclear family have…

Zillow Digs’ comprehensive research among 13,000 home buyers, sellers, owners, and renters for its Zillow Group Report on Consumer Housing Trends points out the differences between how Millennials handle homeownership…

The way people buy things has shifted dramatically, which requires a tsunami of adjustments for lighting showrooms. The most obvious result of these changes has been the decrease of walk-in…

With so many companies to see at Lightovation and a limited amount of time to do so, forming a plan ahead of time is good business. [dropcap style=”letter” size=”52″ bg_color=”#ffffff”…