A reminder that Title 24 Title 20 in California – which impacts all lighting manufacturers doing business in the Golden State – takes effect starting January 1, 2017. When lighting…
Category: Inside Lighting-Lighting Technology
Lighting Technology information and Residential lighting information
Selling Strategies for the 21st Century
Creating and using sales strategies has been an evolving tactical process since the cavemen traded sticks. In the adolescence of the digital age, we must adapt to the way business…
Developing A Process
Believe it or not, good “product sell-through” doesn’t just happen; it’s part art and part science. Many factors go into purchasing items for your store. Typically you select products that…
What’s Next for Westinghouse
Ray Angelo, President & CEO of Westinghouse Lighting, details how the company has evolved since its headline-making partnership and where it’s headed in 2017. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#dd1313″]W[/dropcap]hat’s in…
Stark Raving Fans
A memorial tribute to industry veteran and lighting sales representative David Stark of Lighting Concepts International in Scottsdale. [dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#1db7b2″]H[/dropcap]ey! When am I going to be the…
Evaluating Lighting Showroom Inventory
There are lessons that can be adapted from the big box stores and multi-store chains that can help independent lighting stores function more profitably and efficiently. By Mark Okun [dropcap…
Unlimited Upcycling With Kevin McCloud
The creator and host of Grand Designs -— a British TV series featuring unusual architectural home-building projects — got his start in lighting. Appointed a Member of the Order of…
Enlargin’ Your 4th Quarter Margin
Although it is the dog days of summer, let’s fast-forward to focus on the last quarter of the year — which can make a tremendous impact on your year-end bottom…
Enlargin' Your 4th Quarter Margin
Although it is the dog days of summer, let’s fast-forward to focus on the last quarter of the year — which can make a tremendous impact on your year-end bottom…
Healthy Oasis
In the second-largest city of Abu Dhabi in the United Arab Emirates, the cutting-edge design of a proposed bio-climatic healthcare facility received a lot of attention internationally. [dropcap style=”letter” size=”52″…