The Dallas Market Center (DMC) has announced Las Vegas-based Varaluz Lighting will increase its previous showroom space by 50-percent in time for the January edition of Lightovation – Dallas International Lighting Show, held January 16 to 20.
The expanded Trade Mart space (#4507) will allow Varaluz to present more home accents than ever before under the Varaluz Casa collection, including a larger range of mirrors and wall art.
“Varaluz is celebrated for its stylish design approach to lighting and its unique and sustainable products…values that are complementary to Dallas Market Center’s principles of being a marketplace for what’s new, next, and distinctive in the industry,” says Cindy Morris, President & CEO of DMC.
Varaluz will host a red carpet premier and showroom tour on the first day of Market, January 16 at 7:00 p.m. Attendees are encouraged to wear black tie attire. The showroom will also screen a new Varaluz short film entitled, “Never Stop Dreaming.”
“As we grow and expand into more home and lighting categories, it is exciting to announce our Dallas Market Center showroom is growing in size to keep up! Don’t be too surprised if we have a few lightly twisted surprises in store,” notes Ron Henderson, President & Designer of Varaluz.