WithIt Spring 2012 Reveals Roster of High Point Market Events

WithIt’s Spring High Point Market programming will deliver insights about the post-recession home furnishings consumers and their new values during High Point Market with a consumer purchasing panel, a seminar on social media, and a new networking event.

WithIt’s semi-annual Education Breakfast will be a panel discussion that examines the American lifestyle landscape; it’s set for Sunday, April 22, at 7:30 a.m. in the IHFC Green Wing, 11th Floor, International Ballroom A.

Panelists include syndicated writer Elaine Markoutsas, designer and blogger Jason Oliver Nixon, and Traditional Home Senior Style Editor Krissa Rossbund. Kathy Wall, former WithIt President and current President of The Media Matters, will moderate. The panelists will share upcoming 2012 trends and how these cultural shifts may influence home and furnishings businesses this year and beyond.

“Competitive Intelligence: The Power of Pinterest” will be held from 6:30 p.m. – 8:30 p.m. Monday, April 23, at Natuzzi Americas Theatre, 130 W. Commerce Ave., High Point.

Marketing Agency IMRE and WithIt will examine how designers, media, and brands are using Pinterest to build culture and collaboration in the home design space. IMRE’s Vice President of Social Marketing Crystalyn Stuart will provide insight about how brands can integrate Pinterest as part of a larger “social discovery” strategy. A panel of industry experts will share their Pinterest perspectives and discuss how the platform is influencing the design industry.

“WithIt’s goals for 2012 include increasing the organization’s visibility and engagement via social media channels,” says WithIt 2012 President Julia Rosien of SocialNorth.com. “Featuring a speaker well-versed in Pinterest during our Competitive Intelligence segment will help our membership learn the strategies, tactics, and skills needed to move forward together as a group.”

WithIt members are invited to meet Rosien at a new WithIt High Point Market event, “Drinks with the Prez.” The informal networking event will be held Friday, April 20, from 6 p.m.-7:30 p.m. in the Seasonal Living showroom, IHFC Innerhall, space 306.

Both the Educational Breakfast and Competitive Intelligence are free of charge, however space at each event is limited. To register for the Educational Breakfast, email Holly Allred at hallred@imcenters.com. To register for Competitive Intelligence, email Sarah Findle at sarahf@imre.com. For more information, visit www.withit.org.

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