AFX Forms Partnership With Paulmann in North America
The January International Lighting Market in Dallas marked the unveiling of a freshly inked partnership between German lighting manufacturer Paulmann Licht GmbH’s North American office in Vancouver, British Columbia, and AFX (formerly known as American Fluorescent), headquartered in Illinois.
AFX President Bill Solomon said he has paid attention to Paulmann’s growth for the past five years. During the Light+Building show in Frankfurt, Germany last spring, Solomon visited Paulmann’s booth and spoke with the principals. The next month at Lightfair International in Las Vegas, Solomon spoke with Sandra Bartolomeo of the Vancouver office. The two companies have a synergy in product lines and are multi-generational family businesses. By November, a partnership between the two companies was officially formed.
With the partnership, AFX is able to offer a broader product line to lighting showrooms (AFX reps will also sell Paulmann North America’s products) and Paulmann’s North America business will have greater access to the American lighting market. Paulmann’s North American division is still quite young, founded in 2010.
Lighting showrooms wishing to view the Paulmann line can see a sampling of the products at #4525 TM during the Dallas lighting market this week.