Bellacor Hires Lisa Becchetti as Director/Customer Acquisition


 Bellacor Hires Lisa Becchetti as Director/Customer Acquisition

Minneapolis-based has appointed Lisa Becchetti as Director of Customer Acquisition for the Internet retailer of lighting, furnishings, and home décor. In this role, Becchetti will apply analytics to drive efficiencies with existing efforts and identify opportunities to innovate new digital initiatives to increase customer acquisition, improve the customer experience, and maximize core competencies to serve Bellacor’s partners.

“Innovation is the cornerstone of success in the e-commerce retail space,” Becchetti explains. “Through digital marketing strategies and programs that attract and retain customers, I hope to build a superior home furnishings retail experience and create chemistry between Bellacor and the wonderful brands in the Bellacor assortment.”

Prior to this position, Becchetti served in director- and manager-level roles at Best Buy, where she developed and executed the roadmaps and omnichannel strategies for paid and organic search, affiliate marketing, comparison-shopping engines, and revenue-sharing mobile shopping app partnerships. In the past, Becchetti has worked at ABT Associates, General Mills, and Walt Disney Imagineering. She has a breadth of experience in retail and is passionate about home décor and digital marketing.

“Lisa has a proven track record of growing large customer acquisition campaigns using paid search and related digital marketing channels to drive conversions,” says Chris Fowler, VP/Marketing at Bellacor. “Her focus will be to grow the business through scalable process and technology.”

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