Cary, N.C.-based Civilight North America has named Ulysses Rosario as Northeast Regional Sales Manager, servicing distributors, specifiers, and lighting professionals from Ohio, West Virginia, and Maryland, up through Maine, and in eastern Canada from Toronto to Nova Scotia.

“Ulysses brings more than 15 years of experience in lighting and allied industries,” says Dennis Picklesimer, VP/Sales for Civilight North America. “Ulysses is a welcome addition to the Civilight North America family, who will utilize his tremendous sales successes and industry know-how to open up new sales channels throughout this crucial region.”

Rosario will be responsible for driving growth in the Northeast through independent lighting sales representative agencies. He is an ALA-accredited Lighting Specialist who will introduce Civilight North America’s three series of LED lamps – Architectural, Professional, and Commercial – to professionals in this territory.

Most recently, Rosario served as Sales Manager at Bulbrite Industries, where he directed a large sales force comprised of 30+ agencies nationwide. He was instrumental in helping Bulbrite cross the $20 million annual revenue threshold.

“I am very excited to join Civilight North America in this role, and I look forward to working with the teams to further drive Civilight’s innovations throughout the Northeast,” Rosario notes. “My goal for the territory is to become the go-to source for all LED lamps. Civilight has tremendous resources – from the custom lamps for special jobs to the three performance levels of lamps – and we will have no problem positioning ourselves for continued growth and success. Jeff (Lagaly) and Dennis have put together a great team of sales professionals, and I am confident that we have the best team in the business.”