Electric Mirror Honored With President’s Export Award

Everett, Wash.-based Electric Mirror, a premier manufacturer of lighted mirrors and mirror TVs, has received the President’s “E” Award for Exports by U.S. Secretary of Commerce Penny Pritzker at an awards ceremony in Washington, D.C. The E Award is the highest recognition that any U.S. entity may receive for making a significant contribution to the expansion of U.S. exports.

“Electric Mirror’s achievements have undoubtedly contributed to national export expansion efforts that support the U.S. economy and create American jobs,” says Commerce Secretary Pritzker in her congratulatory letter. “Electric Mirror has demonstrated a sustained commitment to export expansion. The E Awards Committee was very impressed with Electric Mirror’s exports.”

“Our lighted mirrors are in over one million hotel rooms now around the world, and that number is growing at a faster and faster pace,” notes Jim Mischel, President & CEO of Electric Mirror. “Every day, guests are enjoying using and seeing our products. We are proud to be American made and to serve clients around the globe.”

Electric Mirror has projects in 90 countries, 60+ sales reps around the world, and products on display in over 300 kitchen and bath showrooms throughout the U.S. and Canada. 

“Exports are key to our business. In fact, without exports we may not even exist as a company,” adds Aaron Mischel, Executive Vice President at Electric Mirror. “Exports sustained us when domestic clients felt the pinch of the economic downturn. Seeking international markets, particularly in the Middle East where the economy was booming, gave us the opportunity to place our products in luxury hotels worldwide, ranging from the Four Seasons to the Ritz-Carlton, and Hyatt to the Waldorf Astoria.”

The E Award represents years of hard work for the members of this family-owned and managed company – Jim Mischel, President and CEO; Jim “Doc” Mischel, Sr., Chairman & VP/Research & Development; Aaron Mischel, Executive Vice President, Susan “Faith” Mischel, Vice President; and Mia Freymiller, VP/Community Relations. Electric Mirror holds 42 patents.

To meet the growing demand for its products around the world, the company recently opened a 125,000-sq.-ft. global headquarters in Everett, Wash., just north of Seattle, which encompasses its corporate offices, research and development division, and its manufacturing and production facility. The company employs 400 people, including 25 engineers.

In addition to its hospitality clients, Electric Mirror produces products that serve commercial, healthcare, senior living, and residential markets.