Generation Brands Under New Ownership

Skokie, Ill.-based Generation Brands has entered into a definitive agreement with AEA Investors LP whereby AEA will acquire the company from its current owners Quad-C Management, Inc. The purchase includes all of the brands: Feiss, LBL Lighting, Monte Carlo Fans, Sea Gull Lighting, and Tech Lighting brands.

“We’re extremely excited about this transaction,” says Josh Weiss, CEO of Generation Brands. “Since 2010, [we have] experienced annual, double-digit sales and profitability growth, and Quad-C has been an incredible partner sharing our unrelenting optimism towards the lighting industry. We’re grateful to have found another fantastic partner in AEA, who will enable us to continue to make significant investments in product innovation and growth while taking full advantage of the many changes occurring in our market.” 

Furthermore, Generation Brands is close to completion on a 120,000-sq.-ft. expansion to its Skokie, Illinois headquarters – which will house additional office and production space including 14,000 square feet dedicated to a state-of-the art training facility and product showroom. The additional office space is estimated to be completed shortly with the showroom opening in late summer or early fall.

According to Generation Brands executives, everything will remain “business as usual,” with the same goals, values, employees, reps, supply partners, and products/services.

2 thoughts on “Generation Brands Under New Ownership

  1. We have a small spotlight (table top) to spot a glass sculpture. I want 2 led replacement bulbs. On the base of the light is printed:

    ETL ( in a circle, a brand name) 9901541 under the brand
    931ETLPOR in the corner under the brand

    On the right side of the sticker it reads: ETL tested
    Conforms to
    Certified to CAN/CSA C22.2 NO.12

    A smaller sticker below reads: 120 VAC 50/60Hz
    Generation Brands, Skokie IL


    VIVID MR16
    10 NSP 7.5W 0.75A 2700K
    GU5.3 12V 50/60Hz 95 CRI
    NAED: 00919

    Please get back to me about purchase of 2 of these led bulbs.
    Thank you,
    LaReine Clopper

    1. As a trade magazine, we do not sell any lighting products; however we recommend you stop in at your local lighting showroom for assistance in finding the right LED bulbs for your installation.

Leave a Reply

Your email address will not be published. Required fields are marked *