Industry veteran Greg Knudsen has been named Director of Sales for KTR Associates, LLC, a manufacturers’ representative agency with offices in New York and New Jersey. Knudsen’s 30 years of experience includes roles such as national sales manager for the domestic lighting manufacturer American Brass & Crystal as well as brand consultant and factory representative for several premium American-made lighting brands.

“The timing could not be better for both Greg and KTR to channel our strengths to offer more services to our customer base and our vendor partners,” says Jon McMahan, KTR Associates principal. “We know that 2021 is going to be one of our strongest years since our inception and our team has never been stronger.”

“I could not be more excited to join KTR Associates, LLC and work with such a dynamic team. Their approach to the lighting community and their manufacturers reflects the expertise and integrity that I have always tried to uphold throughout my career,” Knudsen states. “This merging of our two worlds to best serve our partners will continue our direction of excellence and continue to set us apart. Although business and professionalism is first and foremost, we look at each of our partners as friends and family and treat them as such. We want a smile to come to the faces of all the salespeople, management, ownership and warehouse support we work with each day when they see it is someone from KTR walking through their doors or giving them a call. Every day we go out to sell lighting and brighten customers’ lives with the best manufacturers the industry has to offer. Our goal is to also bring light to all of the people who support that process and decide to sell one of our amazing manufacturers over another.”

He adds, “KTR has lit yet another spark of inspiration within me and I will work harder (and smarter) than ever to live up to the reputation they have built. I appreciate being part of this team and look forward to a wonderful 2021 with everyone.”