A new series of videos about lighting features well-known designer Laurie Smith. The videos encourage consumers to think of lighting as an important design element, and promote ALA-member showrooms as the premier source for lighting products and expertise.
How can YOU use the videos to build YOUR business?
- Create your own customer e-newsletter with a link to the videos.
- Post the videos on your showroom website.
- Send the videos to your local home & garden editors.
Videos in the series include:
- Choosing the Right Lighting Fixture
- Find an Object of Inspiration
- The Impact of a Single Lamp
- Lighting Fixtures as Art
The ALA BiNational Ad and PR Program produced the videos now being viewed on YouTube.com, the ALA website and ALA’s e-newsletter Bright Ideas. In addition, the videos are being promoted by various news outlets throughout North America, and are available for ALA members to post online.
Laurie’s extensive design background and warm personality make her the perfect spokesperson for ALA. Consumers will recognize Laurie for her starring role on the hit television show Trading Spaces (2000-2008). Known for her clean lines, symmetry and classicism, Laurie gained further noteriety for her popular book Discovering Home with Laurie Smith.
For more information about the videos or the ALA BiNational Ad and PR Program, contact Larry Lauck at llauck@americanlightingassoc.com or 800-605-4448, ext. 227.
