Wilmington, Mass.-based LEDVANCE LLC, the maker of SYLVANIA general lighting in the U.S. and Canada, has appointed Charlie Harte to VP/Marketing & Customer Experience in addition to his role as Canada President & CEO for LEDVANCE LLC which he took over in February 2020.

“Since Charlie joined our LEDVANCE team, he has impressed us with his strong sales and marketing capabilities, in addition to his positive leadership qualities,” says Bart Mei, Managing Director of LEDVANCE LLC. “I am looking forward to Charlie expanding new ways to market and merchandise our extensive product lines.” 

“As the world’s leading vertically integrated general lighting company for professional customers and end-consumers, LEDVANCE is the bright choice, especially with our award-winning TruWave Technology and our growing portfolio of LED industry leading luminaires,” Harte comments. “This year, we are enhancing our demand generation activities to better empower our sales team and channel and agent partners. We see brighter days ahead in 2021, and I’m excited for my expanded role to help meet the needs of our customers.”

Harte has more than 30 years of experience in multiple channels for brands in the building materials industry. With a Master of Business Administration (MBA) EMBA 35 from University of Toronto – Rotman School of Management, Harte is skilled in sales, negotiation, talent development, strategic planning, business development, and marketing strategy.