Summer Edition of NY NOW® Slated as First Major Event to be Held at Reopened Javits Center

With the encouraging vaccination numbers and reopening of businesses nationwide comes news that NY NOW® – held twice yearly in January and August – will be the first major event to run at the reopened Javits Center from August 8 to 11. The event will be operated in accordance with capacity and safety protocols established by the NY State Department of Health.

“The NY NOW team is delighted to be back in-person at the Javits Center this August, on the traditional dates of the NYC gift and home market. Our role has always been to support our community of small businesses, and that role has never been more important than now,” says Tim Hart, Senior VP/NY NOW. “This is such an exciting time for New York City and all of us have a role to play in its cultural and economic resurgence. We know buyers are ready to meet in person and we cannot wait to gather at Javits this August for a safe and productive market and play our part.”

“NY NOW has always been one of the most successful biannual events at the Javits Center, and we are thrilled it will return as our first major event since the pandemic,” notes Alan Steel, President & CEO of the Javits Center. “This has been such a challenging year for our industry, but as our city and state begin to reopen, meeting in person has never been more valued. We look forward to leading New York’s economic resurgence with the exhibitors and organizers of NY NOW. See you in August!”

The Javits Center is among the safest venues in the country and has received Global Biorisk Advisory Council (GBAC) accreditation, implementing the industry’s highest standards for cleaning and disinfection. Javits has also installed hospital grade High Efficiency Particulate Air (HEPA) filters to improve air filtration and ventilation. In fact, the entire volume of air within the building is completely exchanged five times per day. Access the latest Health and Safety guidelines to understand what to expect at the market.

To inquire about exhibiting at the upcoming NY NOW Summer 2021 market, contact Emma Smith at To register visit

Leave a Reply

Your email address will not be published. Required fields are marked *