Rosslyn, Va.-based National Electrical Manufacturers Association (NEMA) has tapped Tracy Cullen, CAE, to lead its communications, marketing, and publishing initiatives. Cullen is a career association executive known for her ability to build cohesive teams and aggressive campaigns that grow revenue, influence public policy agendas, and generate favorable publicity across multiple channels. A veteran of high-stakes communications, she brings a range of expertise gleaned from the service contracting, engineering, and manufacturing markets.
“Tracy is a highly accomplished and experienced marketing and communications professional,” says NEMA President and CEO Kevin Cosgriff. “Her experience in adjacent industries brings an invaluable perspective to NEMA, and we could not be more pleased to have her join the team.”
“I have been promoting American manufacturing for more than 15 years, so NEMA is a natural fit for me,” Cullen adds. “This is a very strong association, and I am delighted to be a part of it, working to advance America’s electrical and medical imaging innovations.”
Cullen managed the chlorine industry’s crisis response through two fatal train derailments in a six-month period without incurring new regulatory burdens. While she was at the plastics association, her team became the first industry group to persuade Wal-Mart to reverse its decision to ban a certain packaging material. As a result of her content marketing strategy, the association was the only manufacturing group invited to Our Oceans 2014, a conference hosted by Secretary of State John Kerry.
Furthermore, she directed the execution of a $7 million operational machine-cell exhibit at Walt Disney World’s Epcot Center (in partnership with Dow, DuPont, and other leading plastics manufacturers) called Fantastic Plastics Works, which showcased plastics innovations to 30 million consumers, resulting in a 20% rise in favorability ratings for plastics within three years.
Cullen is a Certified Association Executive (CAE) and holds a professional certificate in digital media management from Georgetown University as well as a bachelor’s degree in Communication from George Mason University.