Former Western Regional Sales Manager of Nora Lighting, Michael Howell, will now be covering the commercial market in the state of Idaho for the manufacturer under his rep agency Northwest Lighting Alliance, headquartered in Boise.  Howell is well-versed in the Nora Lighting line from his four-year tenure at the company prior to starting his own rep firm.

“We are delighted to continue to work with Michael,” says Nora Lighting President Fred Farzan. “He has an exceptional range of experience in lighting sales and has valuable, first-hand knowledge of the entire Nora product line. His expertise and passion for customer service will help us grow our market share in the Northwest region as we continue to bring new energy-saving LED products to market.”

Howell has worked in the lighting industry for more than 25 years with companies that included Lilghtolier-Forecast and LBL Lighting Sales, and Eoff Electric and North Coast Electric in Oregon and Idaho.