Commerce, Calif.-based lighting manufacturer Nora Lighting has named BR Lighting & Controls as its new commercial sales representative for southern Ohio.

Bob Radil, General Manager of BR Lighting & Controls, will oversee Nora sales activities from the company’s headquarters in West Chester, Ohio. BR Lighting & Controls is a newly formed rep agency that occurred with the merger between two Ohio-based rep firms: Brooks Associates and Lighting Concepts & Controls.

Brooks was founded in 1963 by the Brooks family and became one of the largest lighting agencies in the region. Lighting Concepts & Controls (LCCI) has represented lighting manufacturers in the southwest Ohio area for more than a decade.

“Nora welcomes our new partnership with the BR family of lighting professionals,” says Fred Farzan, President & CEO of Nora. “The BR team has outstanding relationships with lighting designers, contractors and distributors, and architectural firms throughout the region. They value customer service, honesty and integrity above all else, which reflects Nora’s company values as well. With BR’s cumulative experience, and Nora’s exceptional range of LED products for residential, commercial and architectural applications, we look forward to a productive and successful relationship.”