Nesquehoning, Pa.-based Elk Home has acquired the brand and inventory of 70-year-old Norwell Lighting, which had been headquartered in East Taunton, Massachusetts. Only Norwell Lighting will join Elk Home; the Ilex and Custom Metalcraft brands, which involve domestic manufacturing, will remain in Massachusetts.
The Norwell acquisition expands Elk Home’s diverse product portfolio with the addition of Norwell’s outdoor and indoor lighting designs.
“We look forward to the addition of Norwell products to our lighting portfolio,” said Todd Webb, CEO of Elk Home. “The heritage of Norwell’s quality, design, and attention to detail aligns with our strategic plan as we continue to elevate and enhance our lighting offering across all price points.”
“For Norwell to continue to compete in the residential market, I felt we need the backing of a larger organization who can take Norwell to the next level. I want to wish Elk the very best during this transition.” said Alan Indursky, President of Norwell.
Norwell’s inventory has been relocated to the Elk Home’s distribution center in Rabun Gap, Ga., and customers can continue to purchase Norwell products through their existing sales representatives.