NY NOW Cares Campaign – an initiative from NY NOW focused on nurturing community between market registrants and noteworthy charitable causes has partnered with Gift for Life, the gift and home industries’ sole charitable organization, to help support its mission of raising awareness and funds for HIV/AIDS organizations nationwide. 

In support of Gift for Life and the 31st anniversary of World AIDS Day on December 1st, the winter 2020 edition of NY NOW, taking place February 1-5 at New York’s Javits Center, will donate $1 to DIFFA: Design Industries Foundation Fighting AIDS for each qualified buyer registration submitted by December via nynow.market/nynowcares

“AIDS is not over and there still is no cure,” said Matthew Katzenson, Chair of the Gift for Life Board. “Gift for Life is proud to unite our industry with DIFFA to make grants that help save lives and end HIV/AIDS.”

“I’m pleased to be aligning with Gift for Life again in support of World AIDS Day 2020,” says Amy Loewenberg, Buyer Relations Manager for NY NOW. “They have been on the forefront of this campaign and continue to make great contributions to the community. NY NOW Cares has worked with several important charitable causes and is a wonderful vehicle for making the connections necessary to grow awareness and support. This is a cause that is personally very important to me. I am excited to continue to work with Gift for Life to support DIFFA and work towards educating and challenging our community to do the same.”

The primary mission of DIFFA is to raise funds and awareness to flight HIV/AIDS. In 2018 alone, DIFFA, and it’s granting partner Gift For Life, granted over $1 Million to AIDS service organizations nationwide. For additional information please visit www.diffa.org.