For nearly one century, the Hinkley name has been associated with lighting fixtures, but in a move to keep pace with the Avon Lake, Ohio-based manufacturer’s product expansion over the past decade, the “Lighting” portion of its name will be dropped and the company will be rebranded as “Hinkley” starting in January 2020.

The 2019 acquisition of Regency Ceiling Fans is the most recent example of how the manufacturer has evolved its line from initial outdoor lanterns into fixtures for the entire home as well as hospitality applications. Prior to Regency Ceiling Fans, Hinkley had purchased California-based, high-end lighting manufacturer Fredrick Ramond in 2007 and had adapted that well-known brand into the Hinkley product family. The upcoming January 2020 Lightovation show will officially unveil ceiling fans under the Hinkley name.

“Our streamlined name is one of many things we are doing as part of our blueprint for growth. Product is at the heart of our brand vision, and the acquisition of Regency was our latest step in this evolution,” says Jess Wiedemer, President of Hinkley. “We’ve been on a first name basis with our partners for a while, and this felt like a natural progression.” Furthermore, the updated branding will allow more flexibility and creative freedom for new business opportunities that can deliver long-term sustainable value for Hinkley and its network of partnerships.

“By simplifying and modernizing our name, we’re keeping our almost 100-year history intact but also creating an exciting new energy to the brand,” Wiedemer comments. “We’re looking forward while still honoring our heritage, which is rooted in thoughtful design, a passion for growth and a commitment to our customers.”

Starting in 2020, the updated brand name will begin appearing throughout the company’s website, advertising, social media channels and packaging. It will be immediately visible throughout the Hinkley showroom and market experience during January’s Lightovation.