Visual Comfort & Co. and its partners at Generation Brands have formally announced a new corporate entity: Visual Comfort Group.
Visual Comfort Group will go to market with a simplified and focused collection of the following brands – Visual Comfort & Co., Tech Lighting, and the newly formed Generation Lighting.
Tech Lighting will expand its product line to include the best of LBL Lighting; LBL products will be located inside the Tech Lighting showroom.
“Generation Lighting” is the new name that unifies the company’s popular brands, which will now be known as: Show House Collection by Feiss, Home Solutions Collection by Sea Gull Lighting, and the Monte Carlo Fan Collection.
Company CEO Andy Singer stated the newly formed entity creates a tremendous opportunity for the company, its customers, and all end users, adding he’s “extremely excited to continue to bring leading design to an even larger audience through the recently established Visual Comfort Group.”
Lightovation attendees can visit Visual Comfort Group’s renovated showrooms where the company will introduce more than 350 new designs.
Visual Comfort Group Showrooms:
Visual Comfort & Co. Showroom 1D111 IHDC
Tech Lighting Showroom 4705 TM
Generation Lighting Showroom (formerly Feiss) 4010 TM