Philadelphia-based Westinghouse Lighting is reducing its corporate footprint as part of a continued restructuring plan designed to focus sales and marketing efforts on hardware, home center, and electrical distributor customers. As a result, Westinghouse’s distribution center in Jacksonville, Fla. will close by September 30. “We are mid-way through a multi-year strategic initiative designed to streamline our business. These changes allow our organization to be more efficient and agile and to more readily service our customers with the products and services they need to grow their businesses,” explains Ray Angelo, president and CEO of Westinghouse Lighting. According to Angelo, closing the Jacksonville location will improve supply chain efficiency, increase fill rate, and align distribution with future business trends. All product orders will be fulfilled by Westinghouse’s Philadelphia and Chino, Calif. distribution centers. “The changes to our distribution facilities have been underway for some time and we assure our customers a seamless transition in the coming months,” Angelo states. The Jacksonville closure follows the company’s decision in 2010 to close its Chicago distribution center and move its Asian headquarters to a more central location in downtown Chang’an within Dongguan City, China. Angelo notes that the restructuring process has made the company stronger and allowed it to sustain growth in international markets such as Latin America. “We’ve re-allocated assets and have upgraded our Web site to get us in the game with the major players. We have to stay competitive and be efficient in Web-based technology. We’ve kept an open dialogue with our customers,” he adds.
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Why not just give the real reason? You’re new management has destroyed the company and you can no longer afford it.