[dropcap style=”letter” size=”52″ bg_color=”#ffffff” txt_color=”#1e73be”]U[/dropcap]nfortunately many home builders still need to learn this lesson: Consumers are not fond of the “swiss cheese” ceiling look or track heads the size of jumbo soup cans. Clean ceiling planes are what the chicest homes in shelter magazines show, and that is what clients want today.
The latest track and recessed lighting is all about subtlety. Baffles that don’t leave distracting “black holes” that eyes automatically gravitate to when the lights are off and track/cable lighting with heads that can fit into the palm of one’s hand are what successful lighting showrooms are guiding their customers to select. It’s actually an easy sell: once clients see how these products look in person, they’re sold on the aesthetic.
With so many examples of the latest styles in both track/cable lighting and recessed lights in this issue, you’ll want to keep this edition handy as a ready reference. When customers come in to retrofit their incandescent/halogen PAR recessed with LED, continue the conversation with information on upgrading their baffle choices or retrofit units that can fit the larger recessed openings, but offer a less noticeable light source.
For those clients who might think track fixtures are passé, demonstrate how many new versions have adjustable beam spreads and versatile aiming capabilities. These aren’t their grandparents’ track fixtures!
Finally, if you’re stressing about what new laws have been passed that will affect lighting in 2018, the answer is in our Legislation Update section. Even if you do not do business in California, you’d best read up on the changes going on in that state regardless because as so many efficiency experts state, “As California goes, so goes the country.” The significant changes taking place next year there will most certainly make their way East eventually.
As the Thanksgiving holiday wraps up the month, it seems an appropriate time to say “Thank You” to all of you for your unwavering support, helpful suggestions, and feedback.
