ALA Offers CLC Courses at the June Dallas Market

Lighting buyers and store owners looking to increase their lighting knowledge will find what they’re looking for at the International Lighting Market held at the Dallas Market Center this week (June 18-21). The seminar topics were carefully chosen to reflect the rapidly changing technology developments affecting the lighting retail business.  

With the advent of so many smart phone-controlled whole house dimming and lighting systems on the market, plus the higher price tag of these systems, sales associates need to know how these cutting edge products work, the advantages and limitations of each,  and how to sell them.

The growing popularity of outdoor living spaces makes the landscape and outdoor lighting category a worthwhile profit center for all lighting showrooms, even in cooler climates. The landscape lighting seminar offered during the Dallas Market will demonstrate to lighting store owners and their sales team how to maximize sales in this hot category.


 Thee American Lighting Association (ALA) will offer these three educational seminars at the ALA’s seminar classroom in Suite #345 on the third floor of the World Trade Center (WTC) in the Dallas Market Center. 

Time: 8:00 a.m.-9:30 a.m.
Course: Developing and Applying 21st Century Selling Skills for the Lighting Professional
Instructor: Mark Okun, LS
Credit: 1.5 CLC Credits
Sponsor: Hubbardton Forge
Fee: $44 for members; $69 non-members

Course: How to Design & Specify a Whole House Dimming System
Time: 4:00 p.m. – 5:30 p.m.
Instructor: David Craige, CLC
Credit: 1.5 CLC Credits
Sponsor: Legrand N.A.
Fee: $44 for members; $69 for non-members

8:00 a.m. – 9:30 p.m.
Course: Why Landscape Lighting Should be a Part of Your Product Offering
Instructor: Richard Alan, CLMR
Fee: $44 for members; $69 for non-members

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