ALA Invites Industry to Virtual Welcome Party

To kick off its popular annual conference – which, due to COVID-19, could no longer be held in person –the American Lighting Association (ALA) has transformed the experience into a digital symposium of educational sessions plus a separate interactive virtual party as its welcome reception.

The educational program, which begins on Monday afternoon (September 14), requires separate registration and an affordable fee (click to register); however, the Welcome Reception is free for all to attend, but requires separate registration (click

With the separate registration for the Welcome Reception, you will be able to create a custom avatar to represent yourself at the beach-themed virtual party, which includes music by Nashville artist Tony Lucca  (click to hear his music).

During the party, the annual Hall of Fame inductee will be announced and presented. The schedule for the party is as follows:

4:00 P.M. CST – Doors Open

4:45 P.M. CST – Hall of Fame Presentation in the “auditorium”

5:00 P.M. CST – Tony Lucca Concert at “the beach”

6:00 P.M. CST – Networking With Industry Friends

“We are excited to be hosting the ALA Virtual Symposium next week. We have a great line-up of speakers, who will be covering topics that are highly relevant to today’s world,” notes Eric Jacobson, CAE, President & CEO of the American Lighting Association (ALA). “The Monday afternoon Welcome Party presents a unique opportunity for members to have face-to-face discussions with industry peers through custom avatars in The Echo virtual world — all while enjoying a live concert on the beach. We look forward to providing a venue for everyone to connect, learn, and focus on improving their businesses during these unprecedented times.”

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