ALA Readies for Sept Conference, Offers Discounts & Scholarships to Boost Attendance

The American Lighting Association (ALA), headquartered in Dallas, is readying for its first in-person annual Conference since 2019 in Phoenix. Last year, because of the pandemic, the association launched a virtual gathering that allowed members to network and attend educational webinars.

In a letter to membership released this week by ALA President Eric Jacobson, he notes, “We understand the continuing challenges facing the world, but believe the remote Lake Tahoe location will be an ideal spot for ALA members to reconnect.” The Conference will be held September 26-28 at Resort at Squaw Creek and, in fact, “Reconnect” is the theme of the gathering.

To help defer some costs, ALA is reinstating the $100 registration discount for all members and will continue discounts to companies that send multiple delegates.

Furthermore, showroom scholarships – provided by sponsoring manufacturers – are being made available. “If you are a showroom member not currently registered, we want to help you get to the ALA Conference. ALA has scholarships available that will cover your registration costs and three nights stay at the conference hotel,” Jacobson states.

“It is my goal that every showroom member wishing to attend ALA Conference is able to do so. If you are interested in this opportunity, please email me directly at and our staff will start working on your scholarship application immediately,” he adds.

We consistently hear from ALA members that one of the most valuable things they get out of Conference is the opportunity to connect with leaders across the lighting industry. We have various opportunities throughout the event designed to facilitate communication among attendees in a fun, low-pressure environment. This year, attendees will enjoy an evening of lawn games hosted by ALA manufacturers at the beautiful Conference resort, as well as showroom and rep peer networking groups, a round-table discussion lunch, Women in Lighting and Young Executives events, and our opening and closing receptions.”

With the COVID-19 safety protocols still a concern, the ALA Conference Committee is in active communication with the resort staff to ensure a safe experience for all Conference attendees.

“We at ALA think of the lighting industry and our members as an extended family, and we truly believe in the value and opportunities Conference offers. Now more than ever, we must come together to continue to strengthen the industry and our members’ businesses,” Jacobson comments.

Contact the ALA if you have any questions, require assistance with registration, or if you are interested in a showroom scholarship to attend.  Visit


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