ALA to Ring in 2024 With Affordable Healthcare Plans for Members

Spiraling healthcare costs is a formidable challenge for all businesses today — but especially for those with a modest number of employees, such as lighting showrooms and independent rep agencies.

In an effort to ease that cost burden, the American Lighting Association (ALA) has partnered with an insurance agency to put together a comprehensive healthcare plan that offers major medical coverage for companies of all sizes, from 1 to 1,000+ employees, located anywhere in the country.

Starting January 2024, ALA will roll out its expansive healthcare plan exclusively to ALA members.

The ALA Members Health Plan covers physician and hospital visits, prescription medications, laboratory services, and diagnostic tests. Developed in collaboration with Next Level Insurance Agency and Health Cooperative Strategies, the plan leverages the purchasing power of the association to provide healthcare benefits at competitive and affordable rates, with premiums as low as $306 per month.

“The rising costs of healthcare affect all of us and have been especially challenging for our independent showroom and manufacturer representative members,” notes ALA President & CEO Larry Lauck. “We are excited to offer a cost-effective, high-quality healthcare plan. We hope this program will not only help our members save money, but also allow ALA-member companies to create competitive benefits packages for their employees to help them attract and retain talent.”

Built exclusively for ALA members, their employees, and dependents, this plan offers a wide selection of deductibles and low-cost options making it easy for members to find a good fit. The plan provides access to a broad, nationwide Cigna network of healthcare providers, physicians, and pharmacies.

Through ALA’s partnership with Next Level Insurance Agency, ALA members also have access to an experienced team of knowledgeable insurance professionals available to provide advice and expertise about their healthcare plan options. While the plan begins Jan. 1, 2024, ALA members can join on the first of any month.

For more information about the ALA Members Health Plan, ALA members can contact Danny O’Connell at Next Level Insurance Agency by emailing or calling (469) 329-0777. Additional information about ALA and membership is available online at

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