Retail Doctor Bob Phibbs offers steps for lighting retailers to take immediately during this economic downturn in a Webinar session “How to Retail in COVID-19” provided by the American Lighting…
Category: American Lighting Association
The American Lighting Association represents the residential lighting and ceiling fan industries in the United States and Canada. Residential and commercial lighting manufacturers, ceiling fan manufacturers, lighting manufacture representative firms and designers are represented by the American Lighting Association.
ALA Summarizes 2 New Laws Regarding COVID-19
Michael Weems, VP/Government Engagement for the American Lighting Association (ALA) headquartered in Dallas, explains` how two recently enacted laws to combat COVID-19 will impact the lighting industry. The first law…
ALA to Offer Members FREE Educational Sessions
In light of the COVID-19 pandemic impacting the lighting industry, especially the showrooms facing a downturn in foot traffic, the American Lighting Association (ALA) is offering all of its online…
Winning Against the Competition
In his ALA Conference keynote presentation, Bob Phibbs, “The Retail Doctor,” shared his tips for lighting showrooms to succeed in a world of online competitors. By Nicole Davis At…
Smart Choices
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Developing a Personal Brand
Presenter Susan Fignar of Pur*sue Inc. – the featured speaker at the Women in Lighting event at the American Lighting Assn. Conference – shares some of her top tips for…
Heating Things Up in Arizona
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Building An Executive Presence
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Be Prepared for the Next Economic Ride
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Where Did All My Customers Go?
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