ALA to Offer Members FREE Educational Sessions

In light of the COVID-19 pandemic impacting the lighting industry, especially the showrooms facing a downturn in foot traffic, the American Lighting Association (ALA) is offering all of its online education courses and webinars to members for free for the foreseeable future. This include the 10-course Lighting Associate curriculum (ordinarily $350)!

According to Eric Jacobson, CAE, President & CEO of ALA, “This unprecedented measure is an effort to help strengthen our members, many of whom are spending time at home during this health crisis. To access all ALA training options, go to to log in/create a new account. Each member user must create their own account to access courses and accumulate credits.”

Lighting Associate courses

ALA members can now become Lighting Associates (LA) by taking the online courses for FREE. To access the courses, click Lighting Associate, go to Options, select Bundle, then View Cart, and enter your information followed by the coupon code: laspecialpromo (case sensitive). This will give each individual member user access to all 10 LA courses (normally $350) at no charge.

Live webinars

Members may participate in ALA’s upcoming webinars, by selecting Live Training. Log in/create account and add the webinar to your cart at no cost. This Thursday, March 19, at 11 a.m., Mark Okun, LS, of Mark Okun Consulting will conduct a live webinar, “Are You Leaving Money on the Internet?” (worth 1 CLC credit hour).

Free on-demand webinars

As has always been the case, ALA’s library of on-demand webinars remains free to members. To access the on-demand webinars, go to Free Training and use code: 2020training (case sensitive). This benefit is thanks to ALA’s on-demand webinar sponsors:

  • Acuity Brands
  • Intertek
  • Lutron Electronics

To participate in the courses and webinars, again at no charge, simply go to Follow the login instructions referenced above for the LA courses and any ALA webinar. If you have questions or need help, please email

“We continues to stand behind our members and urge everyone to adhere to the precautions recommended by the CDC,” Jacobson adds.

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